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Brian Lawson - Director of public relations
He's the smiling face at the other end of the phone when you call, and the creative pen behind Crystal's news releases and Mountain Life magazine. Prior to joining Crystal Mountain, Brian Lawson spent nine years as a sports anchor and reporter in northern Michigan for both the local NBC and CBS affiliates. A proud graduate of Butler University in Indianapolis (and yes, passionate college basketball fan), he holds a degree in Telecommuncations with a minor in Public Relations. As the resort's primary media spokesperson, If you need a photo, video, quote, interview or just a little background information Brian is your man.
Because of his previous experience, Brian brings an inside perspective and high level of expertise in regards to the day-to-day challenges and needs of the news industry. Brian also has a great sense of humor and a keen eye for the perfect photo, video or story opportunity, both of which will come in handy for our friends in the media.
A skier and avid golfer, he currently lives in Lake Ann, near Traverse City, with his wife Diana and their young daughter, Eva. Drop Brian a line at brianlawson@crystalmountain.com, or call him at (800) 968-7686, ext. 2506.
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