For Immediate Release:
November 16, 2011

For More Information:
(800) 968-7686
Brian Lawson, ext. 2506
Rick Schmitt, ext. 6601


Coat drive adds extra warmth to holiday event
Crystal Mountain’s Holiday Trail Celebration offers food, fun and games as a warm-up for the holidays while helping keep those in-need warm this winter.

THOMPSONVILLE, MICHIGAN – Crystal Mountain Resort & Spa’s Holiday Trail Celebration, Friday, November 25 (5-9pm), celebrates the spirit of the season and the memory of Dyanne Mullen with a coat drive for the charity that bears her name.

The longtime Crystal Mountain snowboarder and property owner passed away from breast cancer in September 2010 leaving a profound legacy as an educator. As principal of Hart Elementary School, Mullen would gather coats, hats, mittens and gloves for students who needed them, often purchasing clothing items with her own money. Mrs. Mullen’s Closet was born from this generosity and now exists to help students in Hart as well as Benzie County’s five elementary schools.

Each person who donates a new or gently used winter coat at Crystal’s Mountain Sports Shop during the Holiday Trail Celebration will receive a free 9am-9pm lift ticket valid Sunday-Friday during the 2011-12 season (excluding holidays). Children’s coats will be given to Mrs. Mullen’s Closet of Benzie County while adult coats will go to the Benzie Area Christian Neighbors.

Now in its third year, Crystal Mountain’s Holiday Trail Celebration is open to the public with ten different stops throughout the resort offering festive food and fun activities, most of which are free. Hot chocolate, cider, donuts and eggnog is among the complimentary cuisine. Ornament making, paintball target time and a ski equipment relay are among the free activities with surrey rides and chair massages at Crystal Spa available for $5. Each person visiting at least five stops at the resort can enter to win lift tickets, a $100 Crystal Spa gift certificate or a Crystal Mountain Dog Sled Adventure.

Established in 1956, Crystal Mountain is a family-owned, four-season resort recognized as one of Parents Magazine’s Ten Best Snow Resort’s for Families (2009), Top 25 Golf Schools in America by Golf Magazine, Spa Magazine’s Best Midwest Spas three years running and named among the inaugural Detroit Free Press 16 Green Leaders in Michigan. Located in northwest lower-Michigan, a short drive from Sleeping Bear Dunes, the resort features downhill and cross-country skiing, Michigan Legacy Art Park, golf, alpine slide, water park, lodging, dining, countless year-round outdoor activities and kids programs, an IACC-approved conference center, weddings, real estate and Crystal Spa.