For Immediate Release:
April 1, 2011

For More Information:
(800) 968-7686
Brian Lawson, ext. 2506
Rick Schmitt, ext. 6601

 

Crystal to install a new chairlift for 2011-12

 

THOMPSONVILLE, MICH – Crystal Mountain Resort & Spa continues to invest in improvements to ski operations and is pleased to announce plans to install a new ski-under quad chairlift opening for winter 2011-12.

 

Construction is set to begin this spring on the ski-under quad lift that will increase uphill capacity and skiable terrain on Loki and Thor and service the nine adjoining slopes. The lift terminal will be constructed in close proximity to Camp Totem, the resort’s learning area, and include a loading conveyor providing beginners an easier transition to the mountain. Resort management is awaiting final bids on the project that will represent an investment of over $1 million. Crystal will also add tower-mounted snowguns and related infrastructure to increase snowmaking capacity for this portion of the ski area.


“We’ll all be clamoring for ‘first chair’ on Loki next winter,” says Jim MacInnes, Crystal Mountain CEO. “This has been a good winter and it’s always been our commitment to continually re-invest in the resort to enhance the experience for our winter guests. We’re very excited to be in a position to make these types of capital improvements.”


Installation of the new chairlift will not interrupt summer operations of the Crystal Coaster alpine slide or the Mountain Adventure Zone which facilitates ticket sales for the alpine slide, kid’s programs and paintball course. The existing Loki triple chairlift will continue to service the alpine slide until early-Fall at which time it will be removed to complete construction on the new lift.


Celebrating over 50 years, Crystal is a family-owned, four-season resort with 36 holes of championship golf, one of GOLF Magazine’s Top 25 Golf Schools in America, one-acre outdoor water playground, the Crystal Coaster, Michigan’s only alpine slide, lodging, dining, skiing, IACC-approved conference facilities and the award-winning Crystal Spa.

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