For Immediate Release:
February 7, 2012

For More Information:
(800) 968-7686
Brian Lawson, ext. 2506
Rick Schmitt, ext. 6601

 Crystal Mountain welcomes Pure Michigan for lift dedication

Travel Michigan, TC Chamber & Benzie Chamber gather for a ceremony to recognize nearly $3 million in on- and off-slope improvements.

THOMPSONVILLE, MICH – George Zimmermann, vice president of Travel Michigan, Doug Luciani, president and CEO of the Traverse City Chamber and Mary Carroll, president of the Benzie County Chamber will be among the guests for the dedication of Crystal Mountain’s new Loki Quad Chairlift, Friday, February 10 (9am).

The ceremony will celebrate the completion of nearly $3 million in resort improvements leading into the 2011-12 winter season. “These ongoing investments are vital to our growth, local jobs and also a credit to the impact the Pure Michigan campaign has had in driving new business to our state,” says Chris MacInnes, chief operating officer for Crystal Mountain.  

In addition to the new Loki Quad chairlift with loading conveyor, which began operation in December, crews reshaped terrain on the Loki and Thor black diamond runs and installed new snowmaking equipment and infrastructure, a commitment of $1.5 million. Crystal Mountain also invested $250,000 in the integrated HEAD BYS system to replace its fleet of ski rental equipment (boots, skis & bindings). In December, renovation of the resort’s slopeside cafeteria, the Clipper Café, was completed while construction on the final phase of the Bungalows at Crystal Glen and renovations to WinterGreen condominiums represent another $1.1 million in improvements and expansion.

This latest investment comes just three years after a $10 million project that included Michigan’s only alpine slide, the first phase of the Bungalows at Crystal Glen and the $5.5 million Crystal Spa, the Midwest’s only LEED-certified (Leadership in Energy and Environmental Design) spa. The work has not gone unnoticed as Crystal Mountain has been recognized as one of Conde Nast Traveler’s Top 50 Places to Ski & Stay in North America (2011), among Spa Magazine’s Favorite Spa’s in the Midwest (2011) and just two weeks ago was named The Knot’s Best of Weddings in Michigan.

Established in 1956, Crystal Mountain is a family-owned, four-season resort recognized as one of Conde Nast Travelers 50 Best Places to Ski and Stay in North America (2011), Top 25 Golf Schools in America by Golf Magazine, Spa Magazine’s Best Midwest Spas three years running and named among the inaugural Detroit Free Press 16 Green Leaders in Michigan. Located in northwest lower-Michigan, a short drive from Sleeping Bear Dunes, the resort features downhill and cross-country skiing, Michigan Legacy Art Park, golf, alpine slide, water park, lodging, dining, countless year-round outdoor activities and kids programs, an IACC-approved conference center, weddings, real estate and Crystal Spa.