For Immediate Release:

May 12, 2011


For More Information:

(800) 968-7686

Brian Lawson, ext. 2506

Rick Schmitt, ext. 6601


Short’s plans first pour for Crystal Mountain

This year’s Michigan Beer & Brat Festival to be a zero-waste event.


THOMPSONVILLE, MICH – The Michigan Beer & Brat Festival will feature over 50 Michigan microbrews on Saturday, May 28 (2-9pm) including the inaugural pour of Short’s summer seasonal, Nicie Spicie.


Short’s, which has been a part of the Michigan Beer & Brat Festival since its inception, is keeping its other offerings under wraps until May 28. Bell’s, Right Brain, Mt. Pleasant Brewing, Acoustic Mead, Arbor, Atwater Block, Arcadia, Founders, Jolly Pumpkin, The Livery, New Holland, North Peak, Schmohz, and Tri-City are among those showcased at this year’s festival as well.


Crystal Mountain continues its commitment to sustainable practices, partnering with Bay Area Recycling for Charities to make the festival a zero-waste event. Bay Area Recycling will collect all plates, napkins, utensils and food waste for composting. Glasses will be used for beer sampling as well as the option to purchase a commemorative Michigan Beer & Brat Festival pint glass for $3.


A Memorial Day Weekend tradition, the 6th Annual Michigan Beer & Brat Festival celebrates all the staples of summer – Michigan beer, specialty brats and music. Admission to the event is $6 per person with food and beverage tokens $1 each, both can be purchased day-of or online. The Grand Rapids-based, The Outer Vibe is back to perform after headlining in 2009. The Michigan Beer & Brat Festival package includes lodging, admission and 10 tokens for the festival from $89 per adult, per night.


Memorial Day Weekend marks the beginning of the summer season at Crystal Mountain with the opening of the Park at Water’s Edge and the Crystal Coaster Alpine Slide. The annual Golf Demo Day is also on Saturday, May 28 (10am-4pm) at the Practice Center featuring clubs from Callaway, Titleist, Cobra, Cleveland and more. Plus, free clinics, games, food and prizes.