12-Jun-2014

Crystal Mountain Awarded TripAdvisor's Certificate of Excellence for a Fourth Straight Year


THOMPSONVILLE, MICH - Crystal Mountain continues to earn high marks from the world’s foremost travel review site, earning TripAdvisor’s Certificate of Excellence for a fourth consecutive year.

This recognition is given only to destinations that consistently achieve outstanding traveler reviews of four stars or more on TripAdvisor. Establishments awarded the Certificate of Excellence are located all over the world and represent the very best listed on the website that reaches nearly 260 million unique visitors per month. TripAdvisor uses a proprietary algorithm to determine the honorees, taking into account review ratings of at least four out of five, volume and recency of reviews. Additional criteria include a business’ tenure and popularity ranking on the site.

“We are always thankful when guests take the time to write a review and recognize our exceptional people for providing a great experience,” says Brian Lawson, Crystal Mountain Director of Public Relations. “The feedback we receive on TripAdvisor is also an invaluable tool that helps us grow and improve as a four-season destination.”

This latest honor for Crystal Mountain comes as the resort’s full menu of summer programming begins June 14 when the summer travel season moves into full swing. Among the most exciting additions is the new Edge Adventure Course which opened Memorial Day Weekend. The ropes course situated nearly two stories above the Park at Water’s Edge features three challenging elements finishing with a 130-foot zip line over the outdoor pool. Crystal also has new ways to discover Pure Michigan with Fat Tire Bike Sand Tours in Elberta, guided hikes along Empire Bluffs and Paddleboard Tours through a partnership with Sleeping Bear Surf and Kayak.

About TripAdvisor:
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 260 million unique monthly visitors**, and more than 150 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 39 countries worldwide, including China under daodao.com. *Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014. **Source: Google Analytics, average monthly unique users, Q1 2014 (does not include traffic to daodao.com).

About Crystal Mountain:
Established in 1956, Crystal Mountain is a family-owned, four-season resort recognized as one of the Midwest’s premier destinations. Located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore, Crystal Mountain offers 36 holes of championship golf, Crystal Mountain Golf School, the Park at Water’s Edge, Michigan’s only alpine slide, Legacy Art Park, award-winning Crystal Spa, a range of activities and off-site adventures, fine-dining, wedding, meeting and conference facilities and new this summer, the Edge Adventure Course!

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