A Master Planned, Year-round Resort
Throughout the seventies and eighties, there were numerous additions and improvements - more slopes, more lifts and more lodging. Golf also entered into the picture, with the construction of the resort's first nine holes in 1977, and an additional nine holes two years later. Looking ahead, Petritz, along with his daughter, Chris MacInnes and her husband, Jim MacInnes - who together joined the Resort in 1985 - created a Master Plan to see the Resort's development well into the 21st century, and with it, a desire to create one of the Midwest's finest destination resorts.
Enter the nineties. Crystal Mountain was quickly making its mark, hailing recognition from the likes of Better Homes & Gardens magazine and the Chicago Tribune for its niche for family vacations. Golf, too, became a focus, with the addition of another nine holes in 1993.
In 1994, Crystal opened the 10-acre golf practice center-the backdrop to The Crystal Mountain Golf School, one of the Midwest's finest instructional programs. The Crystal Mountain Golf School started as a seven-session program that year. Today, there are more than 80 golf schools and instructional programs. Among other kudos, it has been named a Top 25 Golf School in the Nation by GOLF Magazine, and One of the Top Five Instructional Programs for Women by Golf for Women magazine.
Golf still in the forefront, in 1998, the final nine of the Mountain Ridge course was completed, which, along with the original Betsie Valley course, give Crystal Mountain its current total of 36 holes of championship golf. Accolades for the course poured in from state, regional and national media.
Nineteen ninety-eight also brought with it more additions to the winter side of the business. This was the year that Crystal Mountain, with the addition of the Crystal Clipper high-speed detachable quad chairlift (currently the fastest lift in northern Michigan) and the eight new "Ridge" slopes, really made its presence known in the Midwest ski industry. And it became clear that there was no stopping the family-owned resort.