Who we are & where we're going
We're here to welcome you at Crystal Mountain. With decades of experience sharing the beauty of Northern Michigan with our guests, we're happy to be recognized as one of North America’s premier family destinations by renowned travel publications like Condé Nast Traveler and Fodor’s Travel.
What began with a simple dream shared by a group of local neighbors in Benzie County has evolved into a arms-wide-open community that knows how to deliver an unforgettable experience, and we couldn't be more proud. It is this spirit of community that has nurtured Crystal Mountain for nearly 70 years and will continue to guide its future.
Our Mission
Be the stage for the exceptional experiences that connect people with self, others, nature and ideas.
Our Vision
Become nationally-recognized as a year-round community that celebrates healthy lifestyles, is guided by enduring design principles, and is committed to responsible stewardship of our natural, human and economic resources.
Our Values
- People and the environment: Our greatest assets that we pledge to respect, serve and sustain.
- Quality: Part of our DNA that permeates every decision we make.
- Safety: Job One -- Being vigilant to make this a safe place to live, work, learn and play.
- Collaboration and partnerships: This is how we do things because it creates the highest value over time.
- Profit: Earn through sustainable and responsible use of our resources.
- Fun: It's the magic in our business.
We are dedicated to the guests we serve, the employees we trust, the community we support, and the shareholders and property owners we value.
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