Press Releases

The 2026 Coca-Cola/GameAbove Michigan Women’s Open, set for next Tuesday through Thursday, June 30 through July 1, will still showcase several familiar faces, including two-time defending champion Jessica Welch of Thomasville, GA, and Grand Rapids native and 2022 champion Sarah White stopping in from the LPGA Epson Tour.

Crystal Mountain is pleased to announce the promotion of Molly Kreykes to the position of Senior Sales Manager. Kreykes, who joined the resort in 2021, has served as a key member of the group sales team, most recently serving as group sales manager for the association market.

GameAbove has joined Coca-Cola as a presenting sponsor for the 2026 Michigan Women’s Open presented by Coca-Cola and GameAbove.

Crystal Mountain, Northern Michigan’s premier four-season resort, is now 100% open for the 2026 golf season.

Continuing an annual tradition of community-led investment in education, Crystal Mountain and the Crystal Scholarship Foundation (CSF) are proud to announce the 2026 class of scholarship recipients. This year, the foundation is awarding just over $39,000 to five new recipients and three second-year award winners.

In true northern Michigan fashion, Crystal Mountain is kicking off the spring season with a lot of snow on the slopes and plenty of warm-weather activities and events on deck. This seasonal transition is the perfect time to visit Crystal Mountain, as the resort offers a unique sense of calm and quiet experiences before the summer fun officially begins.

The snowy slopes of Crystal Mountain made the perfect backdrop for ABC’s Good Morning America (GMA) this morning as Ginger Zee shared the spotlight with Crystal Community Ski Club.

After more than 65 hours of snowmaking and more than a foot of natural snowfall, Crystal Mountain is thrilled to open the slopes Friday morning, December 5, for the 2025-2026 winter season. The lifts start spinning at 9 a.m., with the coveted first chair celebration taking place on the Loki Quad.

North Village groundbreaking, indoor golf, new snowsports director, flex passes, and a new mascot top the list of highlights for what’s new this winter at Crystal Mountain.

Crystal Mountain and Aevitas Medical are teaming up for the first-ever Longevity Challenge at Crystal Mountain on October 25.