Crystal Mountain debuts ‘The Pumping Service Pump Track’ on Friday
Feb. 16, 2021
THOMPSONVILLE, Mich. – In a first for Michigan, Crystal Mountain has partnered with The Pumping Service LLC to develop the state’s only ski and snowboard pump track.
A pump track is a continuous circuit of snow rollers designed to be ridden by “pumping” your body up and down to generate momentum downhill. The pump track is designed for all ages and levels of skiers and riders, and will be on Megan’s Way, one of the resort’s North Face slopes. Megan’s Way is classified as a beginner’s slope.
“We’re excited to launch this new feature for our guests that also engages and helps promote a long-time partner here, The Pumping Service,” John Melcher, chief operating officer for Crystal Mountain said. “This unique partnership is certainly a first for Crystal Mountain, but we also believe it is the only current pump track in the state. And the partnership and activation just works.”
The Pumping Service, formerly Benzie, Crystal and Interlochen Pumping Service Inc., is a family-owned and operated company in Beulah, Mich., offering professional septic tank, holding tank and grease trap pumping services to Northern Michigan since 1975.
The Pumping Service has been a Crystal Mountain vendor for over 20 years, and wanted to bring some awareness around the company’s new identity and change in ownership.
So the idea of the pump track idea was born.
“When we were presented with the opportunity to sponsor Crystal Mountain’s new pump track, there was no way we could pass it up,” said Nate Geetings, owner of The Pumping Service LLC. “We have valued our relationship with Crystal and know how many people of Northern Michigan visit and support them. It’s a perfect fit for us. We can’t wait to use this platform to let people know about the exciting changes happening within our company.”
The Pumping Service offers several septic pumping services to Northern Michigan areas within Manistee, Benzie, Leelanau and Grand Traverse counties. Services include septic tanks, dry wells, holding tanks, grease traps, pump/lift stations and basement/crawl space backups.
Lift tickets sell out quickly at Crystal Mountain. The best way to secure time on the slopes is to buy in advance and online at https://shopcrystal.crystalmountain.com/ or buy a season pass.
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About Crystal Mountain:
Established in 1956, Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore. The 1,500-acre resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, Peak Fitness, the Park at Water’s Edge, Michigan Legacy Art Park, weddings, a conference center and real estate options. Visit www.CrystalMountain.com for more resort details or information about Four Seasons Club memberships.
Crystal Mountain Media Contact:
Sammie Lukaskiewicz, Vice President of Marketing and Communications
o: (231) 378-2057
m: (517) 673-4177