Why 150 Years of Experience Matters for Your Next Meeting

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In the world of event planning, there is a common misconception that working with a single point of contact is the most efficient route. However, when one individual is tasked with juggling room blocks, AV technology, banquet menus, and team-building logistics, vital details are more likely to slip through the cracks.

Crystal Mountain takes a different approach. When planners bring an event to this four-season resort, they are backed by a team of experts dedicated to every facet of the experience. With a combined 150 years of collective experience, this family-owned resort - celebrating its 70th anniversary in 2026 - has a group sales team that is equipped to handle any gathering - from corporate retreats and large-scale associations to mission-driven nonprofits.

The Specialist Advantage

Planners are paired with dedicated experts who ensure every detail is executed with precision:

  • The Lodging Experts: Coordinating room blocks and reservations to ensure a seamless stay for the best value.
  • The Culinary & Banquet Team: Crafting sophisticated menus to fuel productivity.
  • The Recreation & "Mountain Time" Specialists: Designing the "fun" and creating memorable moments so the planner doesn't have to.
  • Conference Services: Managing high-tech execution within a dedicated, purpose-built conference center or dedicated meeting space (indoors or outdoors!)

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Effortless Productivity

Crystal Mountain’s team believes that when fun is integrated into a work trip, productivity becomes effortless. The resort is dog-friendly and family-oriented, so attendees are encouraged to bring their partner, kids, even the family cat or dog, so when the standard business meeting is over, it has the potential to turn into a restorative retreat.

Whether a group seeks a pop-up spa experience, high-energy team building on the ropes course, or a fun challenge in the Crystal Crazy Olympics, the Crystal team makes it happen. From salsa-making classes and championship golf on the 2025 Course of the Year (Mountain Ridge) to a reflective nature hike through Michigan Legacy Art Park, the options are multi-seasonal and endless. Even a simple fireside chat in Barr Park can become the catalyst for the next big company breakthrough.

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A Campus Designed for Connection

Crystal Mountain’s “retreat" location naturally creates a captive audience. The 1,500-acre campus offers opportunities for ongoing group interaction, ensuring the networking continues long after the notebook or laptop closes. With everything located on-site – including lodging, dining, shopping, and activities - there is no need for attendees to leave the property for meals or entertainment.

However, Crystal Mountain is positioned in one of the most beautiful regions of northern Michigan – just a short drive from Sleeping Bear Dunes National Lakeshore, downtown Frankfort, lighthouses, and more, so it’s no surprise when some guests want to venture out. The Crystal staff is happy to point out their favorite hiking spots, must-see views, and locally owned nearby restaurants.

See our Local Favorites

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Award-Winning Stewardship and Service

One of Crystal Mountain’s core values is respecting and preserving its greatest assets – people and the environment. The resort’s breathtaking landscape is a front-facing example of its deep commitment to sustainability and caring for the environment. Planners can trust that Crystal Mountain prioritizes thoughtful reinvestment into its infrastructure, as well as its staff, who are known for their longevity and friendliness. 

These are just some of the reasons Crystal Mountain is consistently recognized as an industry leader:

Experience the Crystal Difference

Every organization deserves a team that is as invested in the event’s success as the planner. From the unique family-owned history to the commitment to modern infrastructure, Crystal Mountain is ready to help you plan your most productive meeting yet.

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