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Crystal Mountain Celebrates Global Meetings Industry Day

March 30, 2022

THOMPSONVILLE, Mich. (March 30, 2023) – Crystal Mountain is championing that “Meetings Matter” on Global Meetings Industry Day, an international day of advocacy held on March 30 to showcase the essential nature and incredible value created by business meetings, trade shows, conferences and conventions.

This year’s theme, “Meetings Matter,” highlights the numerous benefits of in-person meetings—such as economic growth, deeper business connections and the sharing of knowledge and ideas that positively impact society.

Meetings are a key driver of the economy and workforce, playing a critical role in fueling other industries. In 2022, professional events drove nearly $100 billion in travel spending nationwide, accounting for 38% of all business travel spending. That spending directly supports 600,000 American jobs and helps power small and local businesses.

At Crystal Mountain, meetings are essential in stimulating the region’s economy and bringing in new visitors who stay in Benzie County hotels, eat in local restaurants and shop in local stores. The resort hosts more than 300 group events each year.

“Meetings are a significant part of a four-season resort,” said Daisy Fleisher, Crystal Mountain Director of Sales. “As a conference destination in northern Michigan, we’re able to offer a unique blend of business and pleasure, where natural beauty and outdoor recreation inspires productive gatherings and memorable experiences in any season.”

Fleisher says, those coming to Crystal for business oftentimes bring along their families, or stay in the area longer than the work event, which helps support local businesses year round.

Here are five ways communities around the world are elevating the #MeetingsMatter theme on March 30:

  • Hosting events spotlighting local businesses and communities
  • Highlighting valuable meetings
  • Posting on social media about the power of meetings
  • Engaging with elected officials
  • Turning social media banners blue, the official color of GMID

Messaging on social media is organized using hashtags #MeetingsMatter and #GMID2023.

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About Crystal Mountain:

Established in 1956, Crystal Mountain is a family-owned, four-season resort destination located 28 miles southwest of Traverse City and a short drive from Sleeping Bear Dunes National Lakeshore. The 1,500-acre resort features lodging, dining, downhill and cross-country skiing, two championship golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, Peak Fitness, the Park at Water’s Edge, Michigan Legacy Art Park, weddings, a conference center, and real estate options. Visit for more resort details or information about Four Seasons Club memberships.

Media Contact:
Brittney Buti Primeau
Manager of Public Relations
Direct: 231.378.2091


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